Mungo Dunnett Associates: Management and Marketing Consultancy

Introducing Mungo Dunnett Associates

We are a specialist firm of highly experienced individuals from the University and Corporate sectors. Our breadth of experience allows us to identify where and when learnings from outside the sector can be applied in an appropriate manner.

We provide real, practical advice to our HE clients – and also work sensitively alongside them to ensure that their current issues are successfully addressed. We are able to pass on practical advice and recommendations that are appropriate to the individual institution.

Our focus is on Universities’ operating efficiency, across the related fields of commercial strategy, revenue generation and new technology. We are expert in all of the following HE activity areas:

Audit of Marketing function
Interim marketing management and support
Training and development of marketing team
Development of partnerships
Best approaches to Widening Participation
Assessment of Institutional positioning and differentiation
Audit of fundraising practices
Advanced segmentation and database targeting
Specific fundraising strategies
Targeted communications programmes
Audit of the IT structure, decision-making process and value delivered
Recommendations for future IT development and system purchase
Audit of existing website(s)
Improvement to website’s focus and value

More detail on our activities and approach can be found in the sections below.