The creation of a prioritised action plan for
the University and Students’ Association, based
on:
Identifying the areas of the SA’s
operations, commercial strategy and financial controls which were causing
difficulties in its credibility with the University, decision-making process,
and ability to generate sustainable profit
Close analysis of the local market
for student leisure expenditure, with a resultant commercial strategy for the SA
activities linked to what was feasible and acceptable in the context of the
local competitive alternatives
An understanding of the key
alterations necessary prior to further infrastructural investment occurring
A detailed understanding of the
most effective means of positioning the action plan to all parties
