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Key Benefits Allowed
the firm to understand its strengths and
weaknesses, in the perception of
their target clientele Created
robust management information that
indicated the most valuable clients, and
identified different types of client who would
in future receive specialist attention Identified
the most effective contact strategy for
retaining and winning business, including the
distinctive usage of marketing in a market where
most marketing material is identical and ignored Created
an action plan to help the firm increase
market share in a key conurbation
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Mungo
Dunnett Associates Home Page |
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