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Debt Management
The Background to this project What Mungo Dunnett Associates delivered What were the benefits to the business of carrying out this project

Key Benefits

To sustain service levels and increase customer numbers: recommendations for new capabilities in retention and churn management, lead generation, marketing collateral, marketing processes and customer care

Specific means of acquiring customers at a significantly lower cost than currently

Specific means of retaining customers for longer – so creating substantially greater profitability and reducing the company’s dependence on new business

Improved positioning of the company in a competitive but controversial market

A robust understanding of their products’ profitability

A wider product portfolio to fit and optimise the company’s new positioning

Reduced servicing costs through improved processes  

 

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