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Key Benefits To sustain service levels and increase customer numbers: recommendations for new capabilities in retention and churn management, lead generation, marketing collateral, marketing processes and customer care Specific means of acquiring customers at a significantly lower cost than currently Specific means of retaining customers for longer – so creating substantially greater profitability and reducing the company’s dependence on new business Improved positioning of the company in a competitive but controversial market A robust understanding of their products’ profitability A wider product portfolio to fit and optimise the company’s new positioning Reduced
servicing costs through improved processes
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Mungo
Dunnett Associates Home Page |
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