Mungo Dunnett Associates: Management and Marketing Consultancy

Estate Agency

Background

A successful period sales and lettings business, which after 10 years of growth had realised the need for business consolidation

Internal process inefficiency resulting in tendency to waste effort on fire-fighting and low-level admin

Insufficient time available for senior management, to allow them to get away from the office and focus on sales and business development activities

Lack of robust information on the actual profit created by specific sales and servicing activities (i.e. the ability to attribute staff costs to the specific activities undertaken)

Lack of evaluation of the effectiveness of advertising activity

Lack of direct marketing and database skills, to make full use of enquiry leads

Several plans for growth, but a formal strategic growth plan required