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What Mungo Dunnett Associates delivered Summary of strategic and operational strengths and weaknesses, identifying key areas for profit potential Recommendations for internal process streamlining, with elimination of superfluous or duplicate activities Methodology to evaluate advertising spend, and eliminate marketing wastage Methodology to utilise existing marketing database, and create an ongoing enquiry-capture system to ensure enquiry leads were actioned with direct marketing, and tracked for results Specific recommendations for the creation of a marketing database, linked to the Sage accounts system, which allowed individual sales and servicing activities to be allocated against client revenue, so as to generate a true picture of the profitability of individual accounts Recommendations for snapshot research study of the perceptions and purchase triggers of existing and prospect clients, to reveal what they thought of the company; their key requirements; their comparative view of competitors; and their responsiveness to marketing materials Recommendations for an ongoing contact strategy with existing clients and prospects, turning occasional sales-driven contact into an ongoing contact programme Recommendations for localised direct marketing to convey the local strength and activities of the company to target customers in specified postal districts |
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