Identifying
its distinctive strengths and weaknesses
Addressing
the critical weaknesses with specific action plans
Creating
incremental revenue from the existing cost base, by
identifying areas where existing spend was
inefficient, and areas where it could be more
effectively evaluated and focused
Creating
internal administrative efficiency, freeing up time
to allow key business development personnel to
address the planned activities for which no focused
time could previously be found
Creating
a sequence of activities, based first on 'quick
wins' and improvements to existing activities, and
with a subsequent plan for strategic growth into
related service sectors and geographies
