Mungo Dunnett Associates: Management and Marketing Consultancy

Multi-site Leisure Company

Background

A multi-site leisure company, which had undertaken a rapid expansion programme and doubled the size of the company over an eighteen month period, in an effort to roll out the brand quickly. The expected increase in profit was not as great as forecast, and customer satisfaction levels had declined.

MDA were asked to evaluate the business strategy, marketing activities, organisational structure and operational processes, and recommend revisions and improvements to increase customer satisfaction and maximise net profit.