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What
Mungo Dunnett Associates
delivered
Evaluation
of expansion strategy
Strengthening
of relationship between marketing activity
output and business strategy
Formulating
alternative, more cost-effective models of
procurement contracts
Introducing
a culture of continuous strategic evaluation
Retrenching
to eradicate high-cost components of expansion,
and refine brand
Evaluation of marketing activities
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Provided support in the development of a
comprehensive marketing plan
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Recommendations for establishing robust
relationship with customers
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Recommendations for targeting
promotional activities to increase revenue on specific sites
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Recommendations for evaluating
promotions
Recommendations to reduce wide-ranging
activities into a smaller, coherent and co-ordinated programme of activities
Organisational Structure
Recommendations for restructure and
refinement of responsibilities
Enhancement of customer-service function
Bringing in-house unnecessary
out-sourced support services
Recommendations intended to enhance
corporate communications and decision-making
Introduction of performance monitoring
mechanism
Introduction of management development
programme
Operational
Processes
Recommendations for de-centralising
day-to-day operations
Recommendations for refining operations
processes to enhance engagement of customers
Created a mechanism to cross-reference
salary claims with HR database
Introduced a culture of on-going
measurement and improvement of operational systems
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