Mungo Dunnett Associates: Management and Marketing Consultancy

Marketing Agency

Background

Significant growth in recent years, but management concerned by increasing sense of inefficiency and unclear business priorities:-

Profitability increasing less rapidly than revenue
A recognised tendency to 'over-service' key clients
No understanding of individual client profitability
Creative teams increasingly unsure of client requirements and the prioritisation of work
Unclear accountabilities and responsibilities between account management, studio and production
Internal communication issues and lack of teamwork
Stagnation of creativity and entrepreneurial culture