Mungo Dunnett Associates: Management and Marketing Consultancy

Retailer / Wholesaler

Key Benefits

Introduced new team structure and system of defined accountability, ensuring that all key individuals (and their departments) were focusing on specific tasks and deliverables, and the decision-making and delivery of tasks improved significantly

Demonstrated that a new IT system was not necessary, and that ‘quick fix’ activity could create substantial improvements in cost-efficiency and the profitability of sales and marketing

Created a simple analysis platform identifying the ‘profit hotspots’ among both the product set and customer base, and allowing the business to focus on these

Created a systematic process for testing, learning and improvement of marketing, in a previously scattershot and unevaluated area