Identifying
its distinctive strengths, and the existing resources which could more
effectively be used
Understanding
the strengths of the school from both pupils and parents, and utilising this
more specifically in the school’s marketing process and collateral
Creating
internal administrative efficiency, freeing up time to allow key business
development personnel to address the planned activities for which insufficient
time could previously be found
Creating
incremental revenue from the existing cost base, by identifying areas where
efforts could be more effectively evaluated and focused
Creating
specific action plans to drive further revenue generation and focus further
investment
Creating
a sequence of activities, based first on ‘quick wins’ and improvements to
existing activities, and with a subsequent plan for strategic growth
