Mungo Dunnett Associates: Management and Marketing Consultancy

Independent School

Testimonials

"Mungo Dunnett Associates undertook a wide-ranging review of our marketing and promotional activities. The review was conducted quickly and effectively and it informed much of our subsequent strategy. The review included parental research and a thorough review of our marketing organisation and resources.

Our exposure to their experience and considerable expertise accelerated our understanding and appreciation of segmentation and positioning strategies, brand awareness and effective marketing structures. The process was made all the more enjoyable by their evident and empathetic understanding of our sector."

Martin Tolhurst, Bursar, Fettes College

"I am writing to express my thanks and appreciation for the Qualitative Research Survey that Mungo Dunnett Associates conducted on behalf of Bearwood College. Having worked in a number of independent schools and seen a range of parental surveys, your work stood out as exceptional. Based on extended direct dialogue with our prospective and existing parents, rather than the usual “tick box” approach, the information gathered had a texture and depth that distinguished it from similar research conducted by other organisations.

The “verbatim” comments recorded gave a directness and immediacy to the information that I have not seen achieved elsewhere. I was especially appreciative of the interpretative commentary in a range of categories. A great deal of thought and reflection had clearly gone in to the accompanying analysis, and the concluding recommendations. The resulting report has provided an extremely useful platform for further debate and deliberation within College."

Stephen Aiano, Headmaster, Bearwood College