Mungo Dunnett Associates: Management and Marketing Consultancy

Premiership Rugby

Key Benefits

The creation of a prioritised action plan for the Club, based on:

Addressing issues of internal clarity and accountability

Completing and using the customer database to drive cost-effective marketing

Evaluating all marketing activities, to ensure marketing expense is correctly focused, and investment is geared towards the creation and retention of season ticket holders

The evolution of a marketing and business plan for the Club, based on close alignment of resource with effective revenue generation