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Database Optimisation
The Background to this project What Mungo Dunnett Associates delivered What were the benefits to the business of carrying out this project

Key Benefits

A low-cost but highly implementable management information source

Focusing the company on the most profitable products, services or customers: in almost every situation, the top 20% generate c. 80% of total profit: we identify these 20%

Quickly identifying patterns that affect the bottom line

Immediate reduction in wasted marketing expenditure

Creating significant competitive advantage in an area where many industries are weak

 

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