Mungo Dunnett Associates: Management and Marketing Consultancy

Marketing Evaluation

Examples

We have recently assisted organisations with the following evaluations:

For a Building Society: evaluated the effectiveness of direct marketing in generating mortgage sales

For a professional rugby club: initiated mechanism to evaluate effectiveness of poster and radio advertising, local PR activity and direct mail in creating ticket sales

For an independent school: evaluated the effectiveness of magazine advertising, open days and PR in creating accepted places

For a first aid supplies company: evaluated the effectiveness of mail order catalogues in creating incremental sales

For a car dealership: initiated mechanism for evaluating the effectiveness of local press, radio advertising and PR in generating sales of new and used cars

For an estate agency: evaluated the effectiveness of local press advertising and direct mail in generating new instructions

For a bank: evaluated the effectiveness of additional customer communication in retaining customers who would otherwise have closed their account; evaluated the effectiveness of direct marketing in generating sales of personal loans