Mungo Dunnett Associates: Management and Marketing Consultancy

Product Innovation

Key Benefits

The purpose of our work – and its value – is in conveying two crucial concepts to our clients:

1) That successful, leading edge product innovation is invariably the end result of substantial investigation into consumer perceptions and customer profitability – and short-cutting this phase will critically undermine the project

2) That innovation requires novelty in the way an organisation works – it cannot expect to create a genuinely innovative product if it uses the same development team, working in the same way, with the same (low) level of organisational support and commitment

We work with companies to mobilise this degree of change. But we can only help you if you are prepared to think, and act, differently. As the saying goes, if you keep doing what you’ve always done, you’ll keep getting what you’ve always got.

That’s why one of the first questions we ask, before agreeing to work with you, is “Do you really have the appetite to change the way you offer products to your customers?”