Key Benefits
Immediate benefits:
Evaluation of marketing: ability to understand which of the marketing/promotional activities are being profitable – and which are not Pricing: ability to price products more profitably Stock reduction: £200,000 reduction in warehouse stock, driven by 40% reduction in SKUs Robust stock turn data, enabling more profitable stock control
Evaluation of marketing: ability to understand which of the marketing/promotional activities are being profitable – and which are not
Pricing: ability to price products more profitably
Stock reduction: £200,000 reduction in warehouse stock, driven by 40% reduction in SKUs
Robust stock turn data, enabling more profitable stock control
Future benefits:
Reduced handling costs More efficient stock turn allows firm to move closer to just-in-time supply Ongoing ability to assess the effect of promotional pricing and other marketing activities in creating profitable sales
Reduced handling costs
More efficient stock turn allows firm to move closer to just-in-time supply
Ongoing ability to assess the effect of promotional pricing and other marketing activities in creating profitable sales
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