Mungo Dunnett Associates: Management and Marketing Consultancy

Delivering efficiency and clarity to businesses

Our role is simple. We deliver four things that are vital for businesses, but are typically difficult to accomplish:

1) A clear understanding of where your profit lies

Evaluation is at the heart of profitable operations. By using your own company data, or by helping you create a robust database, we uncover where your profit is most effectively being made, and where costs are unnecessarily high, across your customers, products and processes.

2) The creation of lasting and profitable customer relationships

We help you to understand the key messages and actions which will create the most profitable impact on your customers, and to build a customer contact strategy focused on improving the buying and retention performance of your most important customers.

3) Clarity for your business

Many businesses find that as they grow, develop and change, they lose their sense of clear focus. Operations become more complex, absorbing increasing amounts of management time. We unravel this complexity, and give back to businesses the clear sense of purpose demonstrated by “start-ups”. We create clarity for you: how you create profit, which customers you deal with, and what your key selling propositions are.

4) Efficiency for your business

By using the profit analysis described earlier as our start point, we create efficiency. We identify those areas where your costs are best placed to create maximum return on investment, and to create profitable customer impact. We do this by recognising which products and customers are generating the bulk of business profit, and identifying where improvements to the customer experience are likely to increase this profit.