Mungo Dunnett Associates: Management and Marketing Consultancy

New in 2010

Our extensive exposure to financial services organisations, and the depth of expert knowledge within the Mungo Dunnett Associates team, has allowed us to create a series of definitive papers on best practice in financial services.

These ‘Research White Papers’ are not academic documents. They are written to be used by organisations wanting to know precisely what they should do, and what they should be aware of. We have chosen the topics where best practice can make the biggest difference to their commercial performance.

By referring to best practice and, as frequently, to the typical mistakes and pitfalls FS organisations experience, our purpose is to produce documents that are of direct, practical use and can be used immediately by organisations to improve their performance and help them to go forward effectively and successfully. We do not believe that there is any source of such compact, focused and cost-effective advice available in published format in the financial services world.

Topics

A series of Papers will be published from April 2010 onwards. Each is of approximately 50 pages. The initial Papers cover the following topics:

· Lessons from the Western Mortgage Crisis: implications for starting and managing mortgage businesses

· Loyalty and Retention: how to implement a best-practice strategy

· Streamlining mortgage operations

· New Product Development in financial services

· Management Information and KPIs: how to use information effectively

· CRM: how and why to implement Customer Relationship Management

· Effective Segmentation

· Data Mining

· Cross-selling: how to implement a best-practice strategy

· Distribution Channel Strategies

Full details on each paper, their publication date, and a chance to ‘read inside’ each paper can be found on the White Papers Details page.

Cost

Each Research White Paper costs US$3,000. Enquiries should be directed to our Contact Us page.