Introducing Mungo Dunnett Associates

This is the leading strategic and research company working in the UK independent schools sector. Since entering the market formally in 2011 we have carried out detailed strategic research projects for 196 schools of all types, delivered 76 one-day Masterclasses, worked to steer or facilitate strategic debate for 43 sets of school governors, delivered 89 INSET talks, and, most importantly, carried out 27,000 qualitative interviews with parents. This company has an unchallenged perspective on the strategic and commercial issues facing our independent schools.

All of our schools work is supervised by Mungo Dunnett, who has an MBA from the Kellogg Business School, Northwestern University, Chicago, the world’s top-ranked business school and top marketing school, and who is one of the best-regarded speakers in the sector. Given the speed of change in the market, and our unparalleled understanding of the trends occurring within it, Mungo now works extensively with schools on establishing and amending their model and market strategy.