Introducing Mungo Dunnett Associates

This is the leading strategic and research company working in the UK independent schools sector. Since entering the market formally in 2011 we have carried out detailed strategic research projects for 219 schools of all types, delivered 95 one-day Masterclasses, worked to steer or facilitate strategic debate for 49 sets of school governors, delivered 101 INSET talks, and, most importantly, carried out 30,500 qualitative interviews with parents. This company has an unchallenged perspective on the strategic and commercial issues facing our independent schools.

All of our schools work is supervised by Mungo Dunnett, who has an MBA from the Kellogg Business School, Northwestern University, Chicago, the world’s top-ranked business school and top marketing school, and who is one of the best-regarded speakers in the sector.

Mungo works with schools in two main areas:

Research: forensic insight into the operational running of the school, its particular DNA, parent types and direction of travel

Strategy: feasibility analysis on amending the school’s model, or catchment analysis to understand your strength of local market