About these sessions

Mungo Dunnett Associates have for some years run Masterclass sessions for senior executives in the banking sector.  After extensive discussion with Head Teachers and Governors, we have adopted the same format for the Independent Schools sector.  This allows us to bring our consulting experience from the international banking and business sectors to bear, as relevant, on the issues being faced by Britain’s independent schools and the issues on which we work with schools.

Each one-day session covers a topic chosen in advance as being one of particular current relevance to Schools.  This will be a specific topic, rather than a vague and generalised issue.  The day comprises extensive, practical discussion on the topic, featuring extensive case studies (anonymous where necessary), answering delegates’ questions comprehensively, encouraging debate around the table and providing delegates with clear, implementable ideas to take back to School.

The sessions are deliberately limited to a maximum of 24 participants, to allow this depth of round-table discussion. Delegate spaces are charged at £450 each (inc VAT). As the masterclasses usually sell out quickly, delegates are asked to book at their early convenience.

Since these Masterclasses began in 2011-12 they have been attended by Heads and Governors from over 250 schools.

A location map and directions for each of the masterclasses can be found in the Agenda pdf document.The Masterclasses generally run from 10.30am until 3.30pm, depending on the level of discussion.

 

2017-2018 agenda

BEST PRACTICE IN RUNNING SIXTH FORM

  • Premises and privileges: the environment and ‘feel’; what matters and what doesn’t
  • University & Careers Advice: rising demand, new parental expectations, and catering for increasingly diverse paths
  • Addressing Year 11 attrition: key drivers, and how it affects different school types
  • Individualised academic approach: dealing with the academic step-up from GCSEs; delivering appropriate stretch and support across the spectrum
  • Picking the right personalities: characteristics of successful and unsuccessful Heads of Sixth Form
  • Understanding the child as buyer: millennials, peer pressure and entertainment
  • Preparing students for the stress of university: patterns of failure, and how to mitigate these

This one-day masterclass was delivered on the following dates:

London, Thursday 23, Friday 24 & Tuesday 28 November 2017

 

GOVERNORS’ BRIEFING SESSION: THE EMERGING IMPACT OF BREXIT

  • Brexit on top of affordability: parents’ existing fee strain, and the additional impact of economic uncertainty
  • The London effect: the degree of sectoral dependence on parents’ London-derived income, and how this resonates into the wider sector
  • New parental decision-making models: why Brexit is exacerbating the speed of change within all schools’ parent bodies
  • Trading down: from boarding to day, and day to state, and where schools’ greatest risks lie
  • Where the impact is falling: the differing impact upon different school models and locations
  • Flight to quality: the acceleration of recent trends towards regional consolidation and the emergence of local market leaders
  • Room for manoeuvre: strategies to mitigate commercial threat

This evening seminar (5.30-7.00pm, £200) will be delivered on the following dates:

London, Tuesday 9 January 2018 – Download Agenda (.pdf)

London, Tuesday 16 January 2018 – Download Agenda (.pdf)

 

GOVERNORS’ MASTERCLASS: THE PREP SCHOOL SECTOR IN 2018

  • The Educational Consumer: how the parent body has changed; why parental motivations have changed; what parents look for, and why
  • The emerging impact of Brexit: why Brexit is exacerbating the speed of change within Prep Schools’ parent bodies, and the differing impact upon different school models and locations
  • Pressure on the 3-13 model: why Preps are experiencing declining numbers in Early Years and Years 7-8
  • Pressure on the boarding model: accommodating the shift towards flexibility, and how the Prep boarding market is shifting towards ‘alpha’ Preps
  • The decline of Saturday school: the difference between parents wanting Saturdays and those not, and schools’ room for manoeuvre
  • The commercial importance of communication: centrality of communications in determining parental satisfaction and school buying/retention decisions
  • Dealing with Middle Rankers: why it is of such importance to the ‘silent majority’
  • Dealing with working parents: the increasing disappearance of the stay-at-home mother; and accommodating the particular logistical needs of time-poor parents
  • How marketing for Prep Schools actually works: mistaken practices; treating the school purchase process as it was a generation ago

This one-day masterclass will be delivered on the following dates:

London, Tuesday 6 March 2018 – Download Agenda (.pdf)

London, Tuesday 13 March 2018 – Download Agenda (.pdf)

 

2016-2017 agenda

GOVERNORS’ MASTERCLASS: THE COMMON WEAKNESSES IN INDEPENDENT SCHOOLS

  • Post-acceptance Admissions practices: poor preparation of incoming parents and pupils
  • Dealing with Middle Rankers: why it is of such importance to the ‘silent majority’
  • Tutoring: why it is so frequently unsatisfactory
  • Individualised academic approach: failure to deliver appropriate stretch and support across the spectrum
  • Learning Support: the fastest-growing demand
  • Dealing with working parents: accommodating the particular logistical needs of time-poor parents
  • Communication with parents: the three types of communication demand, and typical pitfalls
  • The provision of sport: failures to accommodate pupils across the spectrum
  • Pastoral care: the three criteria for success, and establishing effective mechanisms
  • University & Careers Advice: rising demand, and typical issues
  • Co-curricular programme: creating encouragement and inclusivity; dealing with the inadvertent consequence of extended programmes

This masterclass was delivered on the following dates:

London, Monday 7 November 2016
London, Wednesday 16 November 2016
London, Wednesday 23 November 2016

 

HOW MARKETING IN INDEPENDENT SCHOOLS ACTUALLY WORKS

  • How parents actually buy private education: how the market has changed, and the impact of the recession on buying behaviour
  • The consideration set: identifying your school’s real battleground, and gathering the information to allow for a focused marketing strategy
  • Wasting money: the activities that schools use, and why many activities that work in other sectors will not work in schools
  • Social media: how it actually works, and which elements schools should be using (and not)
  • Day vs. Boarding: how marketing differs
  • The role of the child: the extent to which pupils influence the buying decision, and how to adjust marketing accordingly
  • The involvement of staff: how to engage the Common Room, and the role of staff in marketing

This masterclass was delivered on the following dates:

London, Tuesday 8 November 2016
London, Monday 14 November 2016

 

THE COMMON WEAKNESSES IN INDEPENDENT SCHOOLS

  • Post-acceptance Admissions practices: poor preparation of incoming parents and pupils
  • Dealing with Middle Rankers: why it is of such importance to the ‘silent majority’
  • Tutoring: why it is so frequently unsatisfactory
  • Individualised academic approach: failure to deliver appropriate stretch and support across the spectrum
  • Learning Support: the fastest-growing demand
  • Dealing with working parents: accommodating the particular logistical needs of time-poor parents
  • Communication with parents: the three types of communication demand, and typical pitfalls
  • The provision of sport: failures to accommodate pupils across the spectrum
  • Pastoral care: the three criteria for success, and establishing effective mechanisms
  • University & Careers Advice: rising demand, and typical issues
  • Co-curricular programme: creating encouragement and inclusivity; dealing with the inadvertent consequence of extended programmes

This masterclass was delivered on the following dates:

London, Monday 6 February 2017
London, Tuesday 7 and February 2017
London, Wednesday 8 February 2017

 

TOTAL COMMUNICATION: BEST PRACTICE IN SCHOOLS MARKETING

  • The Educational Consumer: how the parent body has changed; why parental motivations and perspectives have changed; what parents look for and why
  • The problems with schools marketing: why the very concept is anathema to many parents, and how to position around this
  • Classic school marketing mistakes: lifting practices wholesale from other sectors; treating the school purchase process as it was a generation ago
  • Target markets and how they read schools marketing: UK vs. International; Traditional vs. First Time Buyer; New Money vs. Smart Money
  • Understanding the London buyer: the challenge of marketing to marketing-savvy parents
  • Message segmentation: selecting different messages for different audiences

This masterclass was delivered on the following dates:

London, Monday 15 May 2017
London, Friday 19 May 2017

 

DEFUSING PARENTAL FLASHPOINTS

  • The Educational Consumer: how the parent body has changed; why parental motivations and perspectives have changed; what parents look for and why
  • The commercial importance of communication: centrality of communications in determining parental satisfaction and school buying/retention decisions
  • Lessons from the corporate sector: the behavioural psychology of conflict and negotiation; the basis of communication training in customer-facing roles
  • How to build a strong relationship with all parents
  • Listening skills: how to engender trust and understanding
  • Managing unrealistic expectations of the over-ambitious parent
  • How to handle parents when faced with problems such as bullying, mental health and social media issues
  • Issues and pitfalls: how poor handling makes a situation worse and more time-consuming

This masterclass was delivered on the following dates:

London, Tuesday 6 June 2017
London, Tuesday 20 June 2017

 

2015-2016 agenda

DEALING WITH DIFFICULT PARENTS

  • The Educational Consumer: how the parent body has changed; why parental motivations and perspectives have changed; what parents look for, and why
  • The commercial importance of communication: centrality of communications in determining parental satisfaction and school buying/retention decisions
  • Lessons from the corporate sector: the behavioural psychology of conflict and negotiation; the basis of communication training in customer-facing roles
  • How to build a strong relationship with all parents
  • Listening skills: how to engender trust and understanding
  • Dealing with the ‘snowplough parent’ : how to handle the parent who is only concerned with their child’s success and has no sense of school as a community
  • How to work with parents so that they are on board with the school’s decision re disciplinary matters
  • Managing unrealistic expectations of the over-ambitious parent
  • How to get parents on board with discipline issues
  • How to defuse a confrontational meeting with an angry parent
  • Issues and pitfalls: how poor handling makes a situation worse and more time-consuming

This masterclass was delivered on the following dates:

London, Tuesday 10 November 2015
London, Wednesday 11 November 2015
London, Thursday 26 November 2015

 

ALL ABROAD: SETTING UP AN OVERSEAS SCHOOL

  • An outline of the reasons why an overseas venture might be attractive to a UK school
  • The learning curve
  • An insight into several territories
  • Investors: who they are and how to make the right choice
  • How much does it really cost, and what is the likely return?
  • Doing the due diligence, and who to get in to help
  • Keeping in touch with the home school, while protecting it from liability
  • Which model to go for? Branch, franchise or something more innovative?
  • Why should we do this? Britain’s place in the world: the international landscape

This masterclass was delivered on the following date:

London, Tuesday 9 February 2016

 

GOVERNORS’ MASTERCLASS: THE CHALLENGE FOR DAY SCHOOLS

  • How parents actually buy private education: how the market has changed; the impact of the recession; the fragmentation of the cohesive parent body
  • Determinants of parental satisfaction: the areas that are now the typical basis of school purchase and retention decisions
  • The most effective marketing strategies: why marketing in the independent school sector functions differently to any other sector
  • Dealing with difficult parents: typical conflict areas, and how staff should be trained to address them
  • Coping with the time-poor parent body: pressure on the length and shape of the school day
  • School as community: the role and promise of the school as recourse from urban pressures
  • Mr & Mrs Get The Grades: the inexorable rise of the hands-on educational consumer; ethnic groups and behaviours

This masterclass was delivered on the following date:

London, Wednesday 10 February 2016

 

A QUESTION OF BALANCE: NURTURING QUALITY WHILST PRESERVING MENTAL HEALTH

  • Creating the right ethos: how to set the best example and use your own time as a leader
  • Managing staff: how to go beyond appraisal to develop quality
  • Managing parents: how and when to drop your guard
  • Managing staff: how to go beyond appraisal to develop quality
  • The curriculum: how to preserve quality and create space, developing alternative tutoring models
  • Pupil time management: how to find individual pathways through the curriculum
  • How to identify and define the problems we are faced with
  • How to develop an integrated approach to mental health concerns in pupils and staff
  • How best to anticipate problems in pupils and staff
  • Cost implications: how to manage the expense of achieving balance

This masterclass was delivered on the following dates:

London, Monday 23 May 2016
London, Friday 10 June 2016

 

GOVERNORS’ MASTERCLASS: THE CHALLENGE FOR BOARDING SCHOOLS

  • How parents actually buy private education: how the market has changed; the impact of the recession and affordability; the fragmentation of the cohesive parent body
  • Determinants of parental satisfaction: the areas that are now the typical basis of boarding school purchase and retention decisions
  • The most effective marketing strategies: why marketing in the independent school sector functions differently to any other sector
  • Overseas pupils: the decline of Forces and ex-pat numbers; trends in non-British overseas pupils; ‘acceptable numbers’ and how best to mitigate difficulties
  • The decline of full boarding: the shift to flexi and weekly, pressures upon the full boarding model, and strategies to adapt whilst minimising disaffection
  • The flight to quality: the emergence of ‘alpha’ schools, and behaviours of the traditional elite boarding families
  • Longer-term outlook: the changing shape of UK boarding, and likely outcomes in 10-15 years

This masterclass was delivered on the following date:

London, Tuesday 24 May 2016

 

2014-2015 agenda

DEALING WITH MIDDLE RANKERS

  • Middle ranker excellence as a point of difference: why it is of such importance to the ‘silent majority’, and the competitive opportunity for schools that deliver it
  • Creating the individualised view: how can a genuinely holistic picture of each child be developed?
  • Who does the job? What is the best structure to achieve this? What is the best way of managing tutors and Houseparents? What is the role of e-profiles? How do you get pupils to reflect on what they are achieving – and encouraging those who are not? What role can parents play?
  • Demonstrating the school’s individual care: how should the school be communicating its knowledge of the child to parents? What are the implications of attempting this?
  • What do we mean by ‘individual excellence’? How should schools balance the celebration of ‘winners’ with the recognition of best efforts? How should this be manifested in the language the school uses?
  • Leadership and responsibility skills for the children: how should the pupils’ own personal development be fostered?

This masterclass was delivered on the following date:

London, Monday 17 November 2014

 

BLENDED LEARNING: THE CLASSROOM IN THE CLOUD

  • Disruptive forces: Recent pressures on independent schools’ traditional educational model, and reasons to believe the sector is unsustainable without change
  • The incumbents’ dilemma: why many of us cannot change
  • Changing roles, changing purposes: how teaching, schools and education are becoming something new
  • What’s going on out there? How technology is being adopted and adapted – and why the UK is so slow
  • It’s not school, but is it learning? The benefits of blended learning?
  • Seizing our opportunity: ‘Classroom in the Cloud’ options, and how to implement them
  • The international dimension: opportunity or threat?
  • Teachers: turkeys who won’t vote for Christmas? Anticipating and handling Common Room resistance
  • The changing demands of educational leadership: implications for Headship

This masterclass was delivered on the following date:

London, Monday 24 November 2014

 

HOW MARKETING IN INDEPENDENT SCHOOLS ACTUALLY WORKS

  • How parents actually buy private education: how the market has changed, and the impact of the recession on buying behaviour
  • The consideration set: identifying your school’s real battleground, and gathering the information to allow for a focused marketing strategy
  • Wasting money: the activities that schools use, and why many activities that work in other sectors will not work in schools
  • Social media: how it actually works, and which elements schools should be using (and not)
  • Day vs. Boarding: how marketing differs
  • The role of the child: the extent to which pupils influence the buying decision, and how to adjust marketing accordingly
  • The involvement of staff: how to engage the Common Room, and the role of staff in marketing

This masterclass was delivered on the following dates:

London, Tuesday 10 February 2015
London, Monday 23 February 2015
London, Monday 11 May 2015
London, Friday 15 May 2015
London, Monday 18 May 2015

 

LEADERSHIP DEVELOPMENT IN SCHOOLS

  • Leadership in schools: what does it look like? Does the structure of a school stifle leadership?
  • Teachers as leaders: why do so few teachers regard themselves as leaders?
  • Transformational leadership: how to create an inspirational vision for the future; the importance of role models and mentors
  • Distributed leadership: how the Head might step back and create leaders at all levels
  • How to develop leaders from within: systematically identifying and nurturing potential in staff
  • Preparation for middle and senior management: what should an appropriate leadership development programme in schools look like?
  • Leadership, appraisal and strategy: how should leadership development be linked to the school’s strategic plan and appraisal system?

This masterclass was delivered on the following date

London, Wednesday 11 February 2015

 

2013-2014 agenda

THE CHALLENGE FOR GIRLS’ SCHOOLS

  • Trends and pressures: the effect of the recession, and the continuing trend towards co-education
  • Why parents choose girls’ schools: strengths and perceptions working in girls’ schools’ favour
  • Why parents choose co-education: perceptions, misconceptions and realities
  • Areas for focus: staff, energy, inclusivity and communication
  • Marketing weaknesses: a critique of weak positioning statements, and their impact on girls’ schools
  • Marketing case study: creating a credible and distinctive positioning statement and brand
  • Strategic case study: dealing with a local boys’ school going co-ed

This masterclass was delivered on the following date:

London, Monday 11 November 2013

 

GOVERNORS’ MASTERCLASS: THE FUTURE FOR BOARDING

  • Trends and pressures: the recent direction of the independent boarding market; its altering size and shape
  • Changing fashions, changing needs: the rise and rise of the hands-on parent, and the pressures this exerts on boarding models
  • Changing models: moving from full to flexi, and its implications and considerations
  • Forces families: what is happening with the CEA; its likely future erosion; the impact on boarding numbers now and in the next few years; which type of schools will experience particular impact
  • Bullying case study: how a school addressed a systemic bullying issues and created an exceptional anti-bullying culture
  • Overseas boarders: trends, issues and risk mitigation
  • The longer term: the 20-year outlook for independent boarding, and likely trends and challenges

This masterclass was delivered on the following date:

London, Tuesday 12 November 2013

 

IMPROVING THE TEACHING OF MATHS: WHY IS IT SO DIFFICULT?

  • External change: a summary of current legislation and possible future governmental intervention as it affects the teaching of Maths
  • How things go wrong: typical difficulties and typical pitfalls for individual Maths teachers and for Heads of Maths
  • How to get through to the pupils: the most effective way of teaching Maths
  • Managing the department: creating a common mindset
  • Recruitment: how to identify good Maths teachers
  • Managing non-specialist teachers
  • Communication: dealing with parents and parental expectations

This masterclass was delivered on the following date:

London, Monday 10 February 2014

 

GOVERNORS’ MASTERCLASS: THE CHALLENGE FOR PREP SCHOOLS

  • Trends and pressures: the recent direction of the independent school market; the effect of the recession on Prep parents’ fee sensitivity and parental demands; and the attractiveness of parents’ other educational options
  • The squeeze at both ends: the drop in demand before Year 4, and the pressure exerted by senior schools on Years 7 & 8, and how these should be handled
  • Changing boarding models: moving from full to weekly and flexi, and the implications and considerations
  • Communications case study: best practice in adapting to heightened communication demands; the five areas where enhanced communication is becoming central to success; and the role of excellent communications in relieving parental pressure
  • Combating recession and competition: characteristics of successful and unsuccessful Preps
  • Strategic information: the key information Preps need in order to make properly-informed strategic decisions

This masterclass was delivered on the following date:

London, Thursday 13 February 2014

 

WHERE ARE SCHOOLS HEADING?

  • Why is the current model unsustainable? Recent economic pressures on parents, and the altering size and shape of the market
  • The rise of the “educational consumer”: how parental demands have been changing in recent times
  • The political and journalistic squeeze: how politicians of all parties, and journalists who serve them, are marginalising our best schools
  • Practical strategies now – creating a customer service culture in schools: how to incorporate the practices of business into a school environment despite cultural obstacles
  • The Future is Here… What should we do? What is happening in the world of education beyond our shores – and how our schools, and pupils, can benefit
  • The consequences of complacency: why the UK independent sector needs to take the lead, and maintain its supremacy worldwide

This masterclass was delivered on the following dates:

London, Thursday 27 February 2014
London, Thursday 6 March 2014

 

GOVERNORS’ MASTERCLASS: THE CHALLENGE FOR GIRLS’ SCHOOLS

  • Trends and pressures: the effect of the recession, and the continuing trend towards co-eductaion
  • Why parents choose girls’ schools: strengths and perceptions working in girls’ schools’ favour
  • Why parents choose co-education: perceptions, misconceptions and realities
  • Areas for focus: staff, energy, inclusivity and communication
  • Marketing weaknesses: a critique of weak positioning statements, and their impact on girls’ schools
  • Marketing case study: creating a credible and distinctive positioning statement and brand
  • Strategic case study: dealing with a local boys’ school going co-ed

This masterclass was delivered on the following date:

London, Monday 19 May 2014

 

THE PROVISION OF SPORT

  • Why have a sports programme: cultural and developmental benefits; the rounded pupil; maintained sector weakness
  • The structure: Saturday school; fitting sport into the overall curriculum; priority sports vs. ‘minor’ sports
  • Facilities: modern expectations and the dangers of overspend; white elephants; how good do facilities need to be?
  • Staffing: Directors of Sport – should you have one? Professional coaches brought in; recruitment
  • Culture: elite vs. full participation; centres of excellence; handling internal scheduling conflicts; balancing the school’s needs with the child’s
  • Scholarships: should you have them for sport?
  • Communications: how poor communication lets PE departments down
  • Do’s and Don’ts

This masterclass was delivered on the following dates:

London, Tuesday 20 May 2014
London, Thursday 05 June 2014

 

2012-2013 agenda

WORKING WITH YOUR GOVERNORS: PRACTICAL INSIGHTS ABOUT RECRUITMENT AND RELATIONSHIPS

  • Working practices: how the Head/Chair relationship is forged, and what commonly goes wrong
  • Managing the Board: what the Head needs to know about factions, friendships and communication
  • Profiles: the different types of Chairmen and Governors, and their merits and problems
  • Too weak or too strong: what makes a good or bad Governor, and a good or bad Chairman
  • Bad Headship: the practices that create avoidable issues with the Governors
  • Sub-committees and structures: the responsibilities of the committees; rotation and election
  • Managing when it matters: crises and Governors
  • Recruitment of Governors: frequency, who to look for, and how to change the school’s perennial profile

This masterclass was delivered on the following date:

London, Wednesday 7 November 2012

 

THE FUTURE FOR BOARDING

  • Trends and pressures: the recent direction of the independent boarding market; its altering size and shape
  • Changing fashions, changing needs: the rise and rise of the hands-on parent, and the pressures this exerts on boarding models
  • Changing models: moving from full to flexi, and its implications and considerations
  • Forces families: what is happening with the CEA; its likely future erosion; the impact on boarding numbers now and in the next few years; which type of schools will experience particular impact
  • Bullying case study: how a school addressed a systemic bullying issues and created an exceptional anti-bullying culture
  • Overseas boarders: trends, issues and risk mitigation
  • The longer term: the 20-year outlook for independent boarding, and likely trends and challenges

This masterclass was delivered on the following dates:

London, Monday 26 November 2012
London, Tuesday 27 November 2012
Gloucestershire, Wednesday 28 November 2012
Edinburgh, Friday 30 November 2012

 

THE CHALLENGE FOR DAY SCHOOLS

  • Trends and pressures: the recent direction of the day school market; the effect of the recession on fee sensitivity and parental demands; and the attractiveness of parents’ other educational options
  • Parent types: the rise and rise of the hands-on parent, and the pressures this exerts
  • University and careers advice: why the recession is increasing pressure on the school’s external connections, and how these should be handled
  • Communications case study: best practice in adapting to heightened communication demands; the five areas where enhanced communication is becoming central to success; and the role of excellent communications in relieving the continuing pressure on academic delivery
  • Bullying case study: how a school addressed a systemic bullying issue and created an exceptional anti-bullying culture; and how to alleviate stress within an academically focused environment

This masterclass was delivered on the following dates:

London, Wednesday 6 February 2013
Gloucestershire, Friday 17 May 2013
Edinburgh, Tuesday 11 June 2013

 

GOVERNORS’ MASTERCLASS: THE CHALLENGES FOR INDEPENDENT SCHOOLS

  • Recession & Competition: the challenges for independent schools
  • The Role of Governors in steering change and adaptation
  • Whose vision? Shared vision?  The role of Governors, Heads and Bursar in responding to increased competition
  • Intervention: how interventionist Governors should be
  • Competitive threats: identifying and responding to competitors
  • Planning for change: how to implement the vision for change; identifying and prioritising areas for change
  • Pitfalls and secrets: what gets in the way of schools’ change programmes

This masterclass was delivered on the following date:

London, Thursday 21st February 2013

 

GOVERNORS’ MASTERCLASS: WORKING WITH YOUR HEAD

  • What is it like being a Head? The pressure points and day to day experiences of life as a Head
  • Profiles: the different types of Heads and Governors, and their strengths and weaknesses
  • Getting the best out of your Head: how the Head/Governor relationships are forged, and what can go wrong
  • Bad governing: the practices and behaviour which can undermine the relationship between the Chair, the governors, the Head and the Executive
  • Priorities: sub-committees, structures and time management
  • Appraisal: when, how and by whom?
  • Finding a new Head: pitfalls and best practices
  • The Chair and the Head: a special relationship

This masterclass was delivered on the following date:

London, Tuesday 7th May 2013

 

PREP SCHOOLS’ MASTERCLASS: THE CHALLENGE FOR PREP SCHOOLS

  • Trends and pressures: the recent direction of the independent school market; the effect of the recession on Prep parents’ fee sensitivity and parental demands; and the attractiveness of parents’ other educational options
  • The squeeze at both ends: the drop in demand before Year 4, and the pressure exerted by senior schools on Years 7 & 8, and how these should be handled
  • Changing boarding models: moving from full to weekly and flexi, and the implications and considerations
  • Communications case study: best practice in adapting to heightened communication demands; the five areas where enhanced communication is becoming central to success; and the role of excellent communications in relieving parental pressure
  • Combating recession and competition: characteristics of successful and unsuccessful Preps
  • Strategic information: the key information Preps need in order to make properly-informed strategic decisions

This masterclass was delivered on the following date:

London, Tuesday 21st May 2013

 

2011-2012 agenda

BRANDING AND STRATEGIC POSITIONING: LESSONS FOR INDEPENDENT SCHOOLS

  • Assessing the current situation: acquiring robust knowledge about the School’s strengths and weaknesses as its stakeholders see it
  • What you want to be, and can be: how to identify a credible and persuasive market positioning
  • Delivering the promise: creating the necessary infrastructure
  • Creating the message: how to build a positioning statement for the School
  • Creating the new brand: how to assemble the essential communications material
  • Case studies from the business sector
  • Case studies from the independent schools sector
  • What goes wrong: ways in which re-branding exercises can go awry

This masterclass was delivered on the following dates:

London, Wednesday 9 November 2011
London, Thursday 10 November 2011
Edinburgh, Monday 23 January 2012
Gloucestershire, Wednesday 25 January

 

THE CHANGING MARKET – CURRENT ISSUES FOR INDEPENDENT SCHOOLS

  • The changing parent body: the main parent types appearing in the UK market, their characteristics and preferences
  • Trends in educational type: variances across single sex and co-ed schooling, and other trends appearing
  • Identifying your own parent profile: understanding the unique profile of your parent body
  • Getting it wrong: the danger in misunderstanding your parents and applying the wrong approach
  • Your strategic options: how to adjust to changing parental demands
  • Appealing to parent types: how to handle different parent types, and which are the flashpoint issues
  • Case studies from the business sector
  • Case studies from the independent schools sector

This masterclass was delivered on the following dates:

London, Wednesday 22 February
London, Thursday 23 February
Edinburgh, Friday 27 April
Gloucestershire, Tuesday 8 May

 

WORKING WITH YOUR BURSAR – PRACTICAL INSIGHTS ABOUT THE BURSARIAL JOB AND RELATIONSHIP

  • Working practices: structure and responsibilities, and what commonly goes wrong
  • Inside the black box: elements of the Bursar’s job and skills that the Head should know and understand
  • Questions to ask: ensuring that the Bursar’s performance is fit for current school needs
  • Bursar best practice: the difference between competence and excellence
  • Bad Headship: the practices that create unnecessary problems for a bursar
  • Handling the recession: the most important current skills, including budgetary contingency, debt recovery, fee insurance, estate control and non-educational revenues
  • Case studies from the independent schools sector

This masterclass was delivered on the following date:

London, Friday 25 May