I have never been so busy in advising schools.  Because I have such a detailed perspective on the market, I am asked to work with many schools on their strategic offering.  There is not a region of the country, type of school and commercial challenge that I am not familiar with.


My work frequently involves advising on amendments to schools’ models:


  • Should we amend our Early Years provision?
  • Should we amend our Saturday provision?
  • Should we amend our boarding offering?
  • Should we extend – or reduce – our age range?
  • Should we consider going co-ed?


It also involves issues of central strategic importance:


  • How sustainable is our school’s market?
  • How large is our local market, and is it growing or shrinking?
  • Could our marketing and recruitment activities be more effective?
  • How strong is our positioning vs. our competitors?
  • Where should our strategic priorities lie?


I carry out this work personally.  The above are all topics on which I have delivered masterclasses, as well as managing projects for numerous schools.


Mungo Dunnett
April 2019